Before even visiting the online store, just the name “Rosie Hippo” made me smile. And when I read that it’s run by a wonderful mom entrepreneur named Kim Bloom, my curiosity was piqued. Kim is a mother, a professional marketer with an MBA from The Wharton School of the University of Pennsylvania, and a breast cancer survivor. She held senior marketing and management positions with several Fortune 500 companies prior to being diagnosed with breast cancer at the age of 39.

FeaturesThe Everything Disease: A Forensic Analysis Of The Popularity Of PokemonBy Brian Crecente on August 7, 2009 at 12:00 AM Pokemon, aka “Pocket Monster Trainer”, is the undisputed Biggest Video Game Property currently existing in the nation of Japan. We can attribute its bigness to a variety of factors, the most important and controversial of which is perhaps “everything”.Today, we’re going to discuss everything, and we’re also going to discuss what I like to call the Worst Marketing Ploy Ever Conceived.Hello.